The Good Bean, pioneer of delicious bean-based foods, and disrupter of the plant-based snacking category, today announced the launch of its new Heat & Eat bean-based meals. Inspired by founder Sarah Wallace’s culinary journeys across the globe and within the U.S., the delicious new line delivers restaurant quality taste and convenience, with plant-based nutrition from beans proudly grown by domestic family farms. Available in four savory options, Indian Coconut Curry, Low-Carb Classic Chili, Santa Fe Green Chile and Mexican Smoky Chipotle, The Good Bean Heat & Eat meals are perfect for wellness-minded consumers seeking clean labels and truly delicious products that align with their values and lifestyle.
The Good Bean Launches New Globally Inspired Heat & Eat Meals (Graphic: Business Wire)
As the newest addition to the brand portfolio, the new microwavable meals are ready to eat in 90 seconds as an easy flavor-packed meal or as a side dish. Each pouch provides 7-11g of protein and 6g of fiber per serving. All four flavors of bean-based pouches are vegan, gluten-free, and made with regeneratively-grown beans sourced directly from American family farms.
“As we all know, representation matters. Of the innumerable ways this can be manifested, food, for me, rises to the top as being the most evocative way to bring culture to life,” said Sarah Wallace, founder and CEO of The Good Bean. “With our new line of ready-to-eat bean meals, we wanted to honor traditional food culture, creating a product line that provides all the clean-label, plant-based nutrition that beans have to offer, while showcasing multicultural flavors and innovation in the aisle.”