People feel endless nostalgia when the most wonderful time of the year comes around, according to new research.
A new survey of 2,000 US adults who celebrate a winter holiday found two in three would love to recreate the holiday magic of their favorite childhood memories this season, with 72% claiming they enjoyed the holidays more when they were young.
Sixty-nine percent of those polled had holiday traditions growing up and 43% said their longest-running holiday traditions have been going for 16 years or more.
More than a third (35%) said their fondest memories of the season occurred between the ages of 6 and 10 — an indicator of the golden era for holiday magic.
Some of the most cherished traditions include decorating the Christmas tree (43%), seeing friends and family (40%), decorating the home (29%), watching classic holiday movies (26%) and eating holiday meals (25%).